October 2012.
“Cold Stone Creamery Cyprus” is a brand who’s products mostly are sold during summer season but the company management team decided to launch new product range for the sweet treat seekers even for the up coming winter. “Cold Stone Creamery Cyprus” was ready to launch its latest creations, hot ice cream beverage range. In September 2012 Oscar’s creative services was needed ones more. Oscar Rose started to prepare creative concept and new campaign for the hot ice cream range to be launched by the end of that month, what give him only couple of weeks to complete the project. But Oscar is always up for a challenge, as he works well even under pressure, and he accepted the project.The main product ingredient is ice cream,what give Oscar the idea to name the new product range “Hot Scoop”. Putting together ice cream with sweet treat ingredient Oscar found a way to present the new product range in a creative way, introducing ice cream to fire and let them work together for the ultimate winter ice cream enjoyment. His goal was to present the product in a understandable simple way, whereice cold ice cream flavors meets fire andare topped with delicious ingredients, whatwill warm up your heart and sole even in the cold of winter. Creative concept development, outdoor and indoor print artworks, magazine advertising for local magazine publishers and several other branded materials were completed on time for project launch date in October 2012.