Pascucci Take it

October 2013.
In August 2013 Oscar was contacted by another international franchise brand “Pascucci”. Pascucci is Italian coffee chain with one of the brand location in Cyprus. The brand management team was searching for a local talent to bring fresh visual perspective in the local coffee house based in Cyprus. “Something fresh and original for local market” they explained hiring Oscar.Oscar had the chance to work with Pascucci Cyprus for period of over 6 moth, designing brand posters, menus, flyers and managing social media accounts. But one of the most exciting projects Oscar worked for Pascucci Cyprus was “Take It”, branded take away coffee cups. The brief from company management team was very clear, design a multiuse coffee cup with couple of design options, to attract more of the young public who take photos and make post on social media. Oscar concept development skills fired up ones more and 3 concept designs were introduced to Pascucci management team: Fun, Love and Passion. Three designs concepts everyone could connect with pascucci coffee. The artworks were approved in September 2013 and the designs were accepted. Despite the many hours Oscar spend designing the coffee cup designs he also prepared several promotional marketing artworks for local magazine and outdoor visual print.