July 2013.
“Giants Taste Better” was ready for its “Grand Opening”. All the new identity designs for the brand were up and running. Giants was ready for the big day. From May 2013 Oscar Rose was hard at work for the brand concept development preparation.All necessary promotional materials were done, fulfilling all design requests to agree withdinermanagement team, as well as being prepared for the franchise grand opening date.Oscar was preparing and managing all brand social media accounts and arranging online and offline marketing strategies from street promotional boards, magazine advertising to radio commercials and cinema pre-set motion graphics. For the “Grand Opening” event Oscarstack with the agreed designed concept of “Big &Flashy”, which reminded everyone ofthe old style New York diner signage’s and street advertising in Vegas. Led light elements and big impressive signs we all remember and still can see in American movies. Oscar Rose designed for the brand grand opening the general visuals to be used for available commercial prints and digital materials. Magazine advertising, billboards, posters and flyers as well as other branding artworks.