November 2013.
In November 2013 Oscar Rose was called in ones more to assist the Giants Taste Better Diner Management Team. The business was going really well and Giants decided to launch a new campaign to show its diners it’s appreciation by sending a couple to New Your City to watch a N.Y Giants American Football Team playing live with all traveling costs included. By only visiting the diner, anyone could take a place in the competition with winning a trip to New York witch would be announced in April 2014. After a meeting with Giants management team Oscar started working on the new project by panning all the necessary steps to promote and complete the whole project. Starting with creative concept, design promotional print and digital materials and mastering the user experience for this campaign. Oscar’s marketing strategy was complete by having arranged online promotional advertising, print magazine advertising, outdoor visual advertising as well as diner in house branding elements. This was one more of Oscar Rose art direction successes by managing the entire project.