May 2012.
Oscar Rose made a big impact with a huge success with his first “Cold Stone Creamery Cyprus” commercial campaign “Sorbet Summer”. The management team of this American franchise(Cyprus branch) wanted to continue collaborating with Oscar and make more creative approach designs and campaigns for the Cold Stone Creamery. Preparation for the summer of 2012 was on the way and “Cold Stone Creamery Cyprus” decided to launcha new product range of healthy fruit yoghurts. Oscar Rose was invited and offered to design promotional material and come up with a new concept for the new product range. “Healthy Lifestyle Corner” came into his mind. The campaign brief was simple: healthy, fruity and with bright summer colors. Healthy desserts, with yoghurt and fruit toppings, the “Cold Stone Creamery” style. Receiving these guidelines Oscar was able to present the concept and the new campaign with the name “Healthy Lifestyle Corner” and these colorful designs and creative artworks. So in may 2012 Oscar completed creative concept development, indoor and outdoor print artworks as well as company existing vehicle rebranding for the project of “Healthy Lifestyle Corner”.